New Video Features Barton Introducing SqueezyStraw at WestPack

Barton Innovation Group Inc. President Lew Barton was featured in a news-style video about his company’s innovative “SqueezyStraw™” flexible packaging system at WestPack in the Anaheim (CA) Convention Center in February 2014.

The video appeared originally on Healthcare Packaging’s website, It was shot at WestPack by a video team from Packaging World, a sister company. SqueezyStraw™ has many applications in the world of food and beverage, health and beauty, healthcare and consumer packaging, and more.

“We were very pleased when the camera crew visited our booth, liked what they saw, and invited us to tell viewers about our new SqueezyStraw product,” Barton said. “For people who are not familiar with it, the 96-second video gave a quick introduction to what SqueezyStraw is all about and its many applications.”

“SqueezyStraw™is a new single-serve dispensing pouch with its own built-in, integral sipping straw,” Barton explained.

“Through supplying and consulting with McDonald’s, Burger King and many other leading foodservice chains for years, I became aware of this need in the marketplace. Currently I am introducing this patented technology to the industry and making it available for licensing. By combining pouch and straw into one product, we can reduce packaging and storage costs, accommodate all kinds of liquids at all temperatures, and reduce environmental impact.”

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