See Our SqueezyStraw™ Products At These Major Shows

Join SqueezyStraw™ inventor and CEO Lew Barton who will be demonstrating the new Stand Up SqueezyStraw™ Dispensing Pouch and other patented products at several major trade shows in 2017:

  • PROFOOD TECH SHOW, Chicago, April 4-6 at the PPiT Technologies Group booth
  • THE BEVERAGE FORUM, Chicago, April 27-28 at our table-top display
  • THE GLOBALPOUCH FORUM, Miami, June 14-16 at our table-top display

In addition to the details on the home page of our website, here’s a new ad that will appear in upcoming trade publications and programs:

See Us At The Packaging Conference, Feb. 6-8 in Tampa

Come see an expanded variety of applications for SqueezyStraw™ Dispensing Pouch technology revealed by the Barton Group Inc. at The Packaging Conference, Feb. 6-8, at the Grand Hyatt Tampa Bay in Tampa, FL.

The 10th Annual Packaging Conference (TPC) is a significant event for the packaging industry. TPC provides the latest information for those in the packaging supply chain. Attendees range from retailers and brand owners to resin suppliers, technology providers, equipment manufacturers and converters. TPC facilitates dialog between supply chain participants, an important element in meeting packaging objectives.

“SqueezyStraw™ Dispensing Pouch technology offers many exciting and cost-saving options for the packaging industry and companies in the supply chain,” said Lew Barton, president of the Barton Group. “We have identified applications for packaging in industries such as beverages, yogurt, desserts, condiments, milk and dairy, diet foods, nutraceuticals, personal care, health care, and more. Please visit our booth at The Packaging Conference to learn how these innovations can benefit your company or use our online contact form.”

Barton Group Announces Stand Up Squeezy Straw™ Dispensing Pouch – New Stand-Up Pouch Technology

Iced Tea_1-27-16The Barton Group of New York announces development of a new low-cost, stand-up pouch technology, designed for a wide range of liquid and semi-liquid products.

Using specially configured horizontal thermoform/fill/seal machinery, a triangular package is created which, after being filled and sealed, forms a new, unique, patented Stand Up Squeezy Straw™ Dispensing Pouch.

“This is a totally new approach to stand up pouch production and is adaptable for almost any application,” said Lew Barton, company president. “The stability of the package is built into the design, creating a low center-of-gravity by sizing the wall – which becomes the extended base – according to the application. Once the user takes the first sip from the pouch using the integrated straw, the center-of-gravity drops even further, making the pouch more stable, and that stability enhancement continues with each sip.”

Virtually any horizontal thermoform / fill / seal machine equipped with die-cutting capability can be tooled to produce the Stand Up Squeezy Straw™ Pouch, Barton said. Advantages of this new design include:

  • Low cost
  • High volume production
  • Elimination of the need for a straw or cup
  • Easy and efficient evacuation of contents
  • Easy and efficient disposal of empty pouch
  • Multiple merchandising tools available in the construction of the pouch

For more information, visit the home page of this website or contact Lew Barton at 81 Newtown Lane #309, East Hampton, NY 11937, call 917-647-6388.

Innovative Squeezy Straw™ Packaging Design Wins 2015 Silver Edison Award

Edison-Award-Barton-GroupBarton Group Inc. of New York has been named a winner of a 2015 Silver Edison Award for its innovative “Squeezy Straw” packaging.

For over a quarter century, the prestigious Edison Awards have recognized innovation in product and services design, sustainability and marketing, establishing itself as one of the highest accolades a company can receive in the name of innovation.

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Barton Group Nominated For Edison Award For Its Innovative “Squeezy Straw” Packaging

Edison Awards Nominee SealBarton Group Inc. of New York has been nominated for an Edison Award for its innovative “Squeezy Straw” packaging.

For over a quarter of a century, the prestigious Edison Awards have recognized innovation in product and services design, sustainability and marketing, establishing itself as one of the highest accolades a company can receive in the name of innovation.

“We are honored to have received this nomination,” said Barton Group President Lew Barton. “Our Squeezy Straw™ packaging is a new single-serve dispensing pouch with its own built-in, integral sipping straw.

“By combining pouch and straw into one product, we can reduce packaging and storage costs, accommodate all kinds of liquids at all temperatures, and reduce environmental impact,” Barton explained. “I am making this patented technology available for licensing, and it is under consideration by some of the world’s leading consumer product companies.”

The awards are named after Thomas Edison, whose extraordinary new product development methods garnered him 1,093 U.S. patents and made him a household name around the world.  Edison pioneered five industries which transformed our world, including the incandescent electric light and the distribution system for electrical power, the phonograph and recorded sound, the telephone transmitter, the electrical storage battery, and the motion-picture camera. Learn more at EdisonAwards.com.

Barton has consulted on issues of packaging, supply chain management, and operations in the foodservice and packaging industries for more than 20 years. In that time the firm has been retained by, and worked on projects for, such industry leaders as Dow Packaging, McDonald’s Corporation, McCormick & Co., KFC, Reckitt & Benckiser (The R.T. French Company Division), YUM!, Brand Aromatics and Tetra Pak. Previously he was the founder and CEO of Sigma Quality Foods (SQF), a producer of single-service condiment packets and other liquid food products for the foodservice industry.

New Video Features Barton Introducing SqueezyStraw at WestPack

Barton Innovation Group Inc. President Lew Barton was featured in a news-style video about his company’s innovative “SqueezyStraw™” flexible packaging system at WestPack in the Anaheim (CA) Convention Center in February 2014.

The video appeared originally on Healthcare Packaging’s website, healthcare-packaging.com. It was shot at WestPack by a video team from Packaging World, a sister company. SqueezyStraw™ has many applications in the world of food and beverage, health and beauty, healthcare and consumer packaging, and more.

“We were very pleased when the camera crew visited our booth, liked what they saw, and invited us to tell viewers about our new SqueezyStraw product,” Barton said. “For people who are not familiar with it, the 96-second video gave a quick introduction to what SqueezyStraw is all about and its many applications.”

“SqueezyStraw™is a new single-serve dispensing pouch with its own built-in, integral sipping straw,” Barton explained.

“Through supplying and consulting with McDonald’s, Burger King and many other leading foodservice chains for years, I became aware of this need in the marketplace. Currently I am introducing this patented technology to the industry and making it available for licensing. By combining pouch and straw into one product, we can reduce packaging and storage costs, accommodate all kinds of liquids at all temperatures, and reduce environmental impact.”

Visit other pages of this website to learn more.

Barton Innovation Group To Exhibit New “SqueezyStraw™” Packaging At WestPack Show in Anaheim, CA.

GrapeDrink(revised3)Barton Innovation Group Inc. of East Hampton, N.Y., will exhibit its new “SqueezyStraw™” flexible packaging system at WestPack, one of the world’s largest consumer packaging shows, in the Anaheim (CA) Convention Center, Feb. 11-13.

“WestPack gives participants the opportunity to meet face-to-face with key decision makers from the packaging community who are seeking industrial, food and beverage, medical, pharmaceutical, nutraceutical, and cosmetics and personal care solutions, among others,” says the WestPack.com website. Barton Group will be exhibiting in Booth No. 5393, partnering with Anser Manufacturing.

“SqueezyStraw™is a new single-serve dispensing pouch with its own built-in, integral sipping straw,” said Lew Barton, company president.

“Through supplying and consulting with McDonald’s, Burger King and many other leading foodservice chains for years, I became aware of this need in the marketplace. However, I want to make clear that I am not manufacturing SqueezyStraw™ products. Rather I am introducing this patented technology to the industry and making it available for licensing.

“By combining pouch and straw into one product, we can reduce packaging and storage costs, accommodate all kinds of liquids at all temperatures, and reduce environmental impact,” Barton explained. “In addition to applications for beverages and condiments, Squeezy Straw can also be produced in a 3.4-ounce size that is within the current TSA maximum limit for carry-on liquid containers. The possibilities for companies to generate new products and new revenue streams are unlimited.”

Squeezy Straw Featured In Packaging Digest, Other National Media

Squeezy Straw was recently featured in Packaging Digest and other national media covering the packaging industry. The article (click to read online), based on a press release from company president Lew Barton, contains the following information:

SqeezyStrawWithHandBarton Group, Inc. (BGI), a longtime supplier and consultant to the foodservice and packaging industries, has announced the development of Squeezy Straw, a new, single-serve dispensing pouch with its own built-in, integral sipping straw that’s available for licensing.

“I’ve supplied and consulted with McDonald’s, Burger King and many other leading foodservice chains for years, and that’s how I became aware of this need in the marketplace,” says Lewis Barton, president of BGI. “I want to make clear that I am not manufacturing Squeezy Straw products. Rather, I am introducing this patented technology to the industry and making it available for licensing.

“By combining pouch and straw into one product, we can reduce packaging and storage costs, accommodate all kinds of liquids at all temperatures, and reduce environmental impact,” Barton explains. “In addition to applications for beverages and condiments, Squeezy Straw can also be produced in a 3.4-ounce size that is within the current TSA maximum limit for carry-on liquid containers. The possibilities for companies to generate new products and new revenue streams are unlimited.”

Barton has consulted on issues of packaging, supply chain management, and operations in the foodservice and packaging industries for more than 20 years. In that time the firm has been retained by, and worked on projects for, such industry leaders as Dow Packaging, McDonald’s Corporation, McCormick & Co., KFC, Reckitt & Benckiser (The R.T. French Company Division), YUM!, Brand Aromatics and Tetra Pak.

For more information, visit www.squeezystraw.com